Seasonal first
We design with what's growing, not what's flown in.
Our studio
Nine florists, one plant doctor, three cargo bikes and a very old cooler that hums in B flat.
Our story
Started with six buckets
Margot started Petalune at a Saturday market with flowers from her aunt's garden. Ten years later we still buy from that garden, and from ten more growers like it.
10Years on Willowmere St.
1.2kWeekly subscribers
340Weddings designed
What we believe
Three small promises
Low waste
No floral foam, compostable wraps, leftovers donated.
Fair to growers
We pay our growers upfront for the whole season.
Timeline
A decade in bloom
- 2016
A bucket stall
Saturdays at the Willowmere market with six buckets and a borrowed table.
- 2018
The shop
A tiny corner shop with a walk-in cooler and a bell on the door.
- 2021
Cargo bikes
Three bikes replace the van for all city deliveries.
- 2024
Plant corner
June joins as plant doctor and the back room turns green.
- 2026
The flower round
Our subscription passes 1,200 weekly tables.
The team
Meet the florists
Margot Ellery
Founder & head florist
Rafi Castellan
Wedding & events lead
June Okonkwo
Plant doctor
Pia Soderberg
Studio & subscriptions
Kind words
Why people come back
I ordered for my mum's seventieth from two time zones away. The photo they sent before delivery made me cry at my desk.
Amara LindqvistBirthday bouquet
Our ceremony arch looked like it had grown there. Every guest asked who did the flowers, and the peonies lasted through brunch the next day.
Jonah & Ellis MarrWedding, June 2026
The fortnightly subscription is the best thing on my kitchen table. I've learned the names of twenty flowers I'd never heard of.
Ines ParedesSubscriber since 2024
Come and say hello.
The kettle is on, the cooler is humming and there are always a few spare stems for visitors.
